What is AI search?
What AI search returns, and how to inspect a business mention.
What changed
AI search can answer a question with business names and supporting sources, alongside or instead of traditional links.
A mention is one observation, not a guaranteed recommendation.
Who gives these answers
PicksYou measures answers from the assistants included in your plan. The pricing page lists current coverage and repeat counts. The full method and data sources are on our methodology page.
How an answer is made
ChatGPT can search the web and cite sources. Search behavior depends on the question and context.
A citation does not prove the whole answer is supported. Open the source page and check the relevant claim.
Inspect the returned evidence
Check what the answer actually returned:
- Source links. Open the cited page and compare it with the answer.
- Business identity. Check whether the name, website and location identify the intended business.
- Website facts. Keep product and business information accurate and accessible.
- Sampling context. Keep the exact question, market, provider and collection time.
These checks improve evidence quality. They do not establish why an assistant mentioned a business.
What you can honestly do
Correct inaccurate website information and review access restrictions. Measure subsequent answers; do not assume a change caused a mention.
No check guarantees a recommendation. Inspect the saved answer and its sources.
Measure observations, not screenshots
Use relevant, owner-confirmed questions based on website evidence or saved business details. Count mentions in usable answers and report failed requests separately.
PicksYou saves API responses and returned citations. Consumer app answers can differ. Collection rules and limits are on How we measure.
Identify the customer questions worth measuring, then choose a plan. You review the total before paying and confirm the question set before checks begin. Start with manual business details if you have no website.